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Course Description:

This course is designed for experienced marketers, business professionals, and entrepreneurs seeking to deepen their understanding of advanced marketing principles. It focuses on strategic marketing planning, data-driven decision-making, branding, digital strategy, behavioural psychology, and emerging trends like AI and personalization.

Module 1: Strategic Marketing Frameworks

Learning Objectives

By the end of this module, learners will be able to:

  • Apply advanced versions of SWOT, PESTLE, and Porter’s Five Forces to strategic planning
  • Use the Ansoff Matrix and BCG Matrix to develop growth strategies
  • Refine a brand’s positioning and value proposition
  • Analyze the competitive landscape using a real-world case study (Tesla)

Module 2: Consumer Psychology & Behavioral Economics

Learning Objectives

By the end of this module, learners will be able to:

  • Understand the irrational yet predictable nature of consumer behavior
  • Apply behavioral economics principles to real marketing scenarios
  • Use neuromarketing and psychological pricing to improve persuasion
  • Design more effective campaigns, websites, and offers using psychological insights

Module 3: Data-Driven Marketing & Analytics

Learning Objectives

By the end of this module, learners will be able to:

  • Define and interpret the most critical KPIs in modern marketing
  • Use cohort analysis, LTV, and CAC to inform acquisition and retention strategies
  • Understand and apply marketing attribution models
  • Leverage analytics tools like Google Analytics, Tableau, and Power BI
  • Utilize predictive analytics and marketing mix modeling for future planning

Module 4: Advanced Digital Marketing Tactics

Learning Objectives:

By the end of this module, learners will be able to:

  • Understand and apply algorithmic and programmatic advertising strategies
  • Optimize website performance through data-driven CRO techniques
  • Elevate SEO beyond keywords using Google’s E-A-T and entity-based search
  • Build intelligent email automation funnels tailored to behavior
  • Design a high-impact performance marketing strategy across channels

Module 5: Brand Strategy & Storytelling

Learning Objectives:

By the end of this module, learners will be able to:

  • Craft a differentiated brand identity and positioning strategy
  • Understand and apply brand architecture models
  • Use storytelling frameworks to build emotional connection
  • Leverage user-generated content (UGC) and community-led growth

Module 6: Product Marketing & Go-to-Market Strategy

Learning Objectives

By the end of this module, learners will be able to:

  • Craft effective positioning statements and messaging hierarchies
  • Design and execute launch plans across pre-, during-, and post-launch stages
  • Enable internal teams with sales collateral and training
  • Build competitive battlecards and handle objections strategically

Module 7: B2B vs. B2C Marketing Tactics

Learning Objectives

By the end of this module, learners will be able to:

  • Identify key differences in B2B and B2C customer journeys and buying behavior
  • Build B2B content strategies that generate leads and authority
  • Design B2C campaigns that drive emotion, urgency, and loyalty
  • Apply Account-Based Marketing (ABM) tactics for B2B customer acquisition

Module 8: International & Cross-Cultural Marketing

Learning Objectives

By the end of this module, learners will be able to:

  • Compare market entry strategies and assess global growth risk
  • Develop culturally sensitive messaging and localization tactics
  • Evaluate when to standardize a brand globally vs. adapt locally
  • Analyze real-world global branding decisions and their outcomes

Module 9: AI, MarTech & Emerging Trends

Learning Objectives

By the end of this module, learners will be able to:

  • Understand how AI is transforming personalization, automation, and creative workflows
  • Evaluate leading MarTech and CRM platforms for efficiency and scalability
  • Explore the role of blockchain in transparency and customer loyalty
  • Align with emerging ethical and sustainability expectations in modern marketing

Module 10: Capstone Project & Real-World Application

Module Goal

Apply the full spectrum of marketing strategy—from brand positioning to GTM execution—in a hands-on, high-impact final project. Students will build and present a complete marketing strategy for a real or fictional brand, receiving feedback from peers and instructors.

Course Content

Module 1: Strategic Marketing Frameworks
Module 2: Consumer Psychology & Behavioral Economics
Module 3: Data-Driven Marketing & Analytics
Module 4: Advanced Digital Marketing Tactics
Module 5: Brand Strategy & Storytelling
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