Course Description:
Advanced Marketing Strategy and Execution for Managers course is designed for experienced marketers, business professionals, and entrepreneurs seeking to deepen their understanding of advanced marketing principles. It focuses on strategic marketing planning, data-driven decision-making, branding, digital strategy, behavioural psychology, and emerging trends like AI and personalization.
Module 1: Strategic Marketing Frameworks
Learning Objectives
By the end of this module, learners will be able to:
- Apply advanced versions of SWOT, PESTLE, and Porter’s Five Forces to strategic planning
- Use the Ansoff Matrix and BCG Matrix to develop growth strategies
- Refine a brand’s positioning and value proposition
- Analyze the competitive landscape using a real-world case study (Tesla)
Module 2: Consumer Psychology & Behavioral Economics
Learning Objectives
By the end of this module, learners will be able to:
- Understand the irrational yet predictable nature of consumer behavior
- Apply behavioral economics principles to real marketing scenarios
- Use neuromarketing and psychological pricing to improve persuasion
- Design more effective campaigns, websites, and offers using psychological insights
Module 3: Data-Driven Marketing & Analytics
Learning Objectives
By the end of this module, learners will be able to:
- Define and interpret the most critical KPIs in modern marketing
- Use cohort analysis, LTV, and CAC to inform acquisition and retention strategies
- Understand and apply marketing attribution models
- Leverage analytics tools like Google Analytics, Tableau, and Power BI
- Utilize predictive analytics and marketing mix modeling for future planning
Module 4: Advanced Digital Marketing Tactics
Learning Objectives:
By the end of this module, learners will be able to:
- Understand and apply algorithmic and programmatic advertising strategies
- Optimize website performance through data-driven CRO techniques
- Elevate SEO beyond keywords using Google’s E-A-T and entity-based search
- Build intelligent email automation funnels tailored to behavior
- Design a high-impact performance marketing strategy across channels
Module 5: Brand Strategy & Storytelling
Learning Objectives:
By the end of this module, learners will be able to:
- Craft a differentiated brand identity and positioning strategy
- Understand and apply brand architecture models
- Use storytelling frameworks to build emotional connection
- Leverage user-generated content (UGC) and community-led growth
Module 6: Product Marketing & Go-to-Market Strategy
Learning Objectives
By the end of this module, learners will be able to:
- Craft effective positioning statements and messaging hierarchies
- Design and execute launch plans across pre-, during-, and post-launch stages
- Enable internal teams with sales collateral and training
- Build competitive battlecards and handle objections strategically
Module 7: B2B vs. B2C Marketing Tactics
Learning Objectives
By the end of this module, learners will be able to:
- Identify key differences in B2B and B2C customer journeys and buying behavior
- Build B2B content strategies that generate leads and authority
- Design B2C campaigns that drive emotion, urgency, and loyalty
- Apply Account-Based Marketing (ABM) tactics for B2B customer acquisition
Module 8: International & Cross-Cultural Marketing
Learning Objectives
By the end of this module, learners will be able to:
- Compare market entry strategies and assess global growth risk
- Develop culturally sensitive messaging and localization tactics
- Evaluate when to standardize a brand globally vs. adapt locally
- Analyze real-world global branding decisions and their outcomes
Module 9: AI, MarTech & Emerging Trends
Learning Objectives
By the end of this module, learners will be able to:
- Understand how AI is transforming personalization, automation, and creative workflows
- Evaluate leading MarTech and CRM platforms for efficiency and scalability
- Explore the role of blockchain in transparency and customer loyalty
- Align with emerging ethical and sustainability expectations in modern marketing
Module 10: Capstone Project & Real-World Application
Module Goal
Apply the full spectrum of marketing strategy—from brand positioning to GTM execution—in a hands-on, high-impact final project. Students will build and present a complete marketing strategy for a real or fictional brand, receiving feedback from peers and instructors.
