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Basic Business Marketing

Categories Entrepreneurship

What I will learn?

  • Course Overview
  • Marketing is about getting your business known and building your position within the marketplace. Small businesses don`t always have a big budget for marketing, so they have to do things a little differently than big business in order to grow their presence, increase results, and meet business goals. This course will help small business owners and managers develop their marketing message, create a marketing plan, and apply the right strategies.

Course Curriculum

Session 1: Course Overview

  • Course Overview
  • Pre-Course Assessment

Session 2: Marketing for Small Business

Session 3: Elements of a Successful Marketing Message

Session 4: The Marketing Cycle in Small Business

Session 5: Identifying Marketing Strategies

Session 6: Implementing Your Plan

Session 7: Internet Marketing Basics

Session 8: A Personal Action Plan



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Material Includes

  • Learning Objectives
  • After you complete this course, you will be able to:
  • Describe the essential elements of a marketing plan, no matter the size of the business.
  • Apply tools and strategy to create a marketing plan that supports the growth of your small business.
  • Use six steps to create, implement, and review a marketing plan.
  • Leverage the best of Internet and social media marketing.


Target Audience

  • Target Group
  • Entrepreneurs with the intention of following their dreams to start their own business.
  • Entrepreneurs that have started their own business and want to make sure it survives and grow.
  • Building your business to new levels and you need to make financial decisions, but don’t understand financials.
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