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Entrepreneurship: Business Fundamentals

Categories Entrepreneurship

What I will learn?

  • After you complete this course, you will be able to:
  • Identify the traits of an entrepreneur and assess your own entrepreneurial capabilities.
  • Outline and evaluate a business idea.
  • Develop a product idea.
  • Identify your target market and customers.
  • Develop your value proposition.
  • Understand different types of business ownership and structures.
  • Evaluate franchising and business purchasing opportunities.
  • Create a pitch deck, executive summary, company presentation, technical white paper, and business plan.
  • Create financial projections for your business.
  • Identify where to find business funding.
  • Create a product development plan, marketing plan, and sales strategy.
  • Identify ways to protect your intellectual property.
  • Describe effective ways to brand your product.
  • Choose the right location for your business.
  • Launch and grow your business.
  • Demonstrate the behaviours of an entrepreneurial leader.
  • Find appropriate resources to help you on your journey.

Course Curriculum

Session 1: Course Overview

  • Course Overview
  • Why did you take this course?
  • Pre Course Assessment
  • Self-Assessment Questions

Session 2: What It Takes to Make It

Session 3: Resources to Consider

Session 4: Laying the Groundwork

Session 5: Building On Your Business Idea

Session 6: Business Ownership Options

Session 7: Key Documents to Prepare

Session 8: Gathering Funding

Session 9: Developing Your Product

Session 10: Creating a Sales and Marketing Strategy

Session 11: Branding 101

Session 12: Setting Up Your Office

Session 13: Launching the Business

Session 14: Keeping the Business Moving

Session 15: Being an Entrepreneurial Leader

Session 16: Bringing It All Together

Session 17: A Personal Action Plan


Course Completion

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A course by


  • Wouldn’t it be nice to be your own boss, work on your own schedule, and make money doing something that you’re passionate about? Millions of people around the world are living that dream and running their own business.
  • This course will teach you the basics of entrepreneurship. You’ll consider if entrepreneurship is right for you and learn the basic steps of creating your own business. At the end of the course, you’ll have a solid foundation to start your entrepreneurial journey.


Target Audience

  • If you are reading this, it means that you are seeing yourself as an entrepreneur. Then this is the course for you.
  • Individuals who are exploring the possibility of starting business, buying a franchise or existing business.
  • Existing business owners who want to expand their knowledge on building their current business.
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