Course Objectives

• Introduce learners to the fundamentals of social media management.
• Develop practical skills for managing, scheduling, and growing social media accounts.
• Equip learners with tools to create engaging content and track results.
• Prepare learners to manage social media for personal branding, small businesses, or entry-level social media roles.

Expected Outcomes

By the end of the course, learners will:

• Understand the role and importance of social media in digital marketing.
• Be able to set up, optimize, and manage social media profiles.
• Apply strategies for creating and curating engaging content.
• Use scheduling and analytics tools effectively.

Implement a simple social media strategy tailored to goals.

Course Overview and Key Skills

The Social Media Management Basics course equips learners with the essential skills to manage social media platforms effectively. It focuses on creating engaging content, building an online presence, and connecting with audiences professionally.

Throughout the course, learners will explore different social media platforms, understanding their features, purposes, and best practices. They will learn how to plan and schedule posts, ensuring consistent and relevant content for followers. Additionally, the course covers strategies for growing audiences and increasing engagement through likes, comments, and shares.

Furthermore, learners will gain insights into content creation, including writing captions, selecting visuals, and using multimedia effectively. They will also explore basic analytics to monitor performance, identify trends, and improve results. This knowledge helps learners make data-driven decisions for social media success.

Moreover, the course emphasizes professionalism and online etiquette. Learners will understand how to respond to comments, handle negative feedback, and maintain a positive brand image. They will also learn time management strategies to balance multiple platforms efficiently.

By the end of the program, learners will be confident in managing social media accounts, creating compelling content, and engaging audiences effectively. Ultimately, this course provides the foundation needed to build a strong digital presence and succeed in social media management roles.