Entrepreneurship: Business Fundamentals


Or split into 4x interest-free payments Learn more

Entrepreneurship: Business Fundamentals



In order to be successful, entrepreneurs need to be able to speak persuasively, analyse situations, think creatively, understand financial information, and lead others. The good news is that if you have the drive, these skills can be learned.



Target Group
  • If you are reading this, it means that you are seeing yourself as an entrepreneur. Then this is the course for you.
  • Individuals who are exploring the possibility of starting business, buying a franchise or existing business.
  • Existing business owners who want to expand their knowledge on building their current business.
Course Overview

Wouldn’t it be nice to be your own boss, work on your own schedule, and make money doing something that you’re passionate about? Millions of people around the world are living that dream and running their own business.

This course will teach you the basics of entrepreneurship. You’ll consider if entrepreneurship is right for you and learn the basic steps of creating your own business. At the end of the course, you’ll have a solid foundation to start your entrepreneurial journey.

Learning Objectives

After you complete this course, you will be able to:

  • Identify the traits of an entrepreneur and assess your own entrepreneurial capabilities.
  • Outline and evaluate a business idea.
  • Develop a product idea.
  • Identify your target market and customers.
  • Develop your value proposition.
  • Understand different types of business ownership and structures.
  • Evaluate franchising and business purchasing opportunities.
  • Create a pitch deck, executive summary, company presentation, technical white paper, and business plan.
  • Create financial projections for your business.
  • Identify where to find business funding.
  • Create a product development plan, marketing plan, and sales strategy.
  • Identify ways to protect your intellectual property.
  • Describe effective ways to brand your product.
  • Choose the right location for your business.
  • Launch and grow your business.
  • Demonstrate the behaviours of an entrepreneurial leader.
  • Find appropriate resources to help you on your journey.