Description

A Complete Guide from Idea to Launch & Growth

COURSE DESCRIPTION

This practical course guides aspiring entrepreneurs through every step of starting a successful e-commerce business — from validating ideas, choosing the right platform, and setting up an online store, to product sourcing, marketing, legal compliance, operations, and scaling. Designed for first-time entrepreneurs and small business owners, the course offers real-world tools, templates, and examples.

COURSE LEARNING OUTCOMES

By the end of this course, learners will be able to:

1. Identify and validate profitable e-commerce business ideas.
2. Choose the correct business and revenue model.
3. Build a fully functioning online store (Shopify, WooCommerce, Wix, etc.).
4. Source products, negotiate with suppliers, and manage inventory.
5. Set up payment systems, logistics, and customer service operations.
6. Develop a digital marketing strategy including SEO, paid ads, email marketing, and social media.
7. Understand the legal and compliance principles for online businesses.
8. Track performance, analyse data, and scale operations sustainably.